Thursday, September 13, 2012 By CISD Staff
Dragon Marketing Announces Partnership
Carroll ISD’s Communications and Marketing Department aims to enhance it’s marketing reach through the efforts of The Sponsor Bureau. CISD recently partnered with the local marketing firm to secure additional partners.
“The Sponsor Bureau is honored to be representing CISD for the next two years in their sponsorship sales efforts. CISD and their dedication to excellence mirrors the way we do business at The Sponsor Bureau. We are confident this will be a mutually beneficial partnership for many years to come,” said Kyle Conway, Owner & CEO of The Sponsor Bureau.
The joint marketing venture will help grow the Dragon brand and expand the department’s reach when it comes to securing new sponsors. Tasked with increasing revenue dollars for the school district’s general operating fund Julie Thannum, Carroll ISD’s Executive Director of Communications and Marketing, said the partnership shows the district’s commitment to generate new funds to maintain excellence in programs for all Dragon students. Click here to read more about Dragon Marketing.
Conway will not be a district employee but is under contract and will receive a commission for new district sponsors only. Other examples if CISD marketing partnerships include Capital One, Daktronics Sports Marketing, Lean Local and My Plates.
Kyle Conway is a local resident. He and his wife have three children. Conway is a graduate of Abilene Christian University. As a young sales rep at the famed Host Communications, Conway learned the art of marketing and sponsorships. His tenure at Host Communications includes working on many properties, among them are the NCAA Men’s Final Four®, the NCAA Men’s College World Series®, NCAA Division-1 Football Conference Championships, various bowl games, the annual Texas vs. Oklahoma – Red River Shootout®, as well as other experiential marketing properties like Hoop It Up®. Conway concluded his career at Host Communications as the Director of Sales for the legendary Dave Campbell’s Texas Football® magazine and the Texas Football® Classic, the first-ever, triple header high school football game. In 2001, Conway joined the Grapevine Convention & Visitors Bureau. Known as one of the most progressive CVBs in the country, he worked in every sales arena in Grapevine including Tourism, Convention Sales and Festivals & Events during his 10-year career in Grapevine.
Today, Conway’s passion is for the company he founded and the clients they serve.
“The Sponsor Bureau exists to provide expert sponsorship and marketing counsel to the midsized event or organization anywhere in the world,” said Conway. He added, “Their specialty is live events, entertainment, and Quality of Life initiatives. Their diverse clientele include municipalities, school districts, NASCAR and universities.”
Conway will represent Carroll ISD to new sponsors. The Carroll ISD Communications and Marketing Department continues to maintain all daily district communications as well as secure and execute all current and new corporate partnerships. For more information about Dragon Marketing visit the Carroll ISD website or call, 817-949-7080.